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Feature Articles:
Sales Spring Forward
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Growers emphasize retail side of business
Silk & Dried Trends
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Every product on the market is not for every outlet...
Media Testing
Author: Dr. Peter Konjoian
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Five media testing labs are put to the test for consistent results.
Getting Past the "Tire-Kickers" to Your Real Customers
Author: Melissa Piper Nelson
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You have about 10 minutes to get your message to a customer . . .
1999 AARS Winning Roses
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Four All-America Rose Selection Winners Debut
Old Flowers - Know When to Dump THem
Author: John H. Saxtan
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Sometimes you have to dump . . .
Florists Guarantee Policy Impacts Future Demand
Author: Tom and Tim Prince
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Growers and the World Wide Web
Author: Adrian Burke
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Beyond Advertising
Chinese Floraculture - Small But Growing
Author: Debbie Hamrick
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Lack of Money hampers growers
Invasive Plant Debate Heating Up
Reprinted with permission from Texas Nurseryman
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